While it may be tempting, delegating the responsibilities of CRM selection, implementation, and ongoing support to IT has its shortcomings. Technology is only one piece of the puzzle; Asset Management firms needs a strategy that fully supports the initiatives of the sales, marketing, client retention, and management teams.
For Asset Managers, Customer Relationship Management (CRM) is all about creating loyalty–long term relationships that endure market cycles. CRM can be a game-changing philosophy within your firm. Sales and customer retention strategies within the asset management industry are driven by relationships rather than simple transactions.
When a firm’s leadership is directly involved in the CRM strategy, the project will be substantially more successful and will provide unexpected dividends by way of customer insights, retention, and growth. Successful CRM implementation can boost profits while also cutting costs and streamlining processes.
Connecting your team and your workflow. In the new normal of fully remote and hybrid employees, CRM can connect your team to your customers, providing a strategic advantage to the business regardless of the workforce size or geographic reach…
